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Local SEO for Trades — 7 Things You Can Change Today

7 practical SEO tips for trades businesses. Each actionable in under 30 minutes — no agency needed.

April 28, 2026 · 7 min read · Deutsch

Why Local SEO Matters for Trades

When someone searches "plumber near me" or "electrician in my area," Google shows local results first. If your business isn't optimized for these searches, you're invisible to the customers who are ready to hire.

7 Things You Can Change Today

1. Complete your Google Business Profile

Fill in every field: hours, services, photos, description. A complete profile ranks 70% higher in local search.

2. Add service keywords to your business name

If Google allows it, add your main service. "Müller Plumbing" ranks better than just "Müller" for plumbing searches.

3. Get 5 new reviews this week

Reviews are the #1 local ranking factor. Send your review link to your 5 most recent satisfied customers.

4. Respond to every review

Google rewards businesses that respond to reviews. A simple "Thank you!" is enough.

5. Add before/after photos

Trades businesses benefit enormously from visual proof. Add project photos to your Google Profile.

6. Update your business hours for holidays

Incorrect hours = lost customers. Update special hours for holidays and vacation periods.

7. Create a simple services page

List all your services clearly. Google uses this information to match you with relevant searches.

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Spotlight Service · In der Crone 28 · 20095 Hamburg

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